Only Connect
Few brands fully leverage their merchandising concept. Profits, products, services, experiences, and shareholder value are left on the table because companies
Cross Channel
Brave New Catalogers: Cross Catalog–the Write Stuff
Anybody with a penchant for fine pens knows A.T. Cross. What some writing enthusiasts may not know is that the 161-year-old brand has a catalog. The Lincoln,
List and Data Strategies: Using Co-ops to Optimize Rented Lists
Not too long ago, the relationship between list firms and the cooperative list services was about as friendly as that of the Hatfields and the McCoys.
But as targeted mailings become ever more important in light of the U.S. Postal Service’s May 14 rate increase, more list firms are seeking to have their lists optimized by the co-ops.
A Gift from Me to You: Cross-Channel Gift Cards
Jenson USA, a multichannel merchant of mountain bikes, had its best year ever in 2006, and the trend is continuing. We’re up 40% over last year, says
Brave New Catalogers: Hangers Come Out of the Closet
You might not think that the humble clothes hanger would make for a successful catalog/Web business. But former stockbroker Devon Rifkin does. He founded
Knights Direct Calls Up Efficiencies
Have you ever purchased a piece of technology but felt you weren’t getting all you could from it? That was the case at Knights Direct. The parent of the
Cracking the Multichannel Code: Building an Integrated Marketing Plan
Not long ago, marketers though it sufficient to plan catalog mailings and e-mail campaigns in concert with one another, acknowledging that the e-efforts
Financial Reports: Redcats USA, Office Depot, PC Connection
First-quarter results for Redcats USA, Office Depot; third quarter’s the charm for PC Connection
Somber Times for Celebrate Express
To cut costs and slow the company
Identify Crossover Buyers in House File Segmentation
Are you automatically dropping off your older buyers, suppressing them from your mailings perhaps after 24 months of inactivity, perhaps after 36 months or longer?