Improving Direct Marketing ROI through Advanced Predictive Modeling
Although complex statistical algorithms are used
Cross Channel
BabyUniverse to Merge with eToys Direct
Jupiter, FL-based BabyUniverse, an online marketer of baby and maternity products, will merge with Denver-based toys merchant eToys Direct.
Bad Year, Better Fourth Quarter for Eddie Bauer
Fourth-quarter direct sales at Eddie Bauer Holdings, the parent company of Redmond, WA-based apparel and home goods cataloger/retailer Eddie Bauer, inched up slightly, to $94.3 million up from $94.1 million for the same period last year.
Mixed Bag For Golfsmith
For the fourth-quarter ended Dec. 30, sales for Austin, TX-based golf equipment cataloger/retailer Golfsmith increased 4.5%, to $75.0 million, up from $71.8 million for the period in 2005.
Good News For J. Crew
New York-based apparel cataloger/retailer J. Crew had plenty of good news to report from its fourth-quarter and fiscal 2006 financials. v
Demand Insight and the Data Value Chain
An engineer has been defined as
Chico’s Closing Fitigues
In its fourth-quarter statement released March 6, women
Bean Annual Sales Up Nearly 5%
For fiscal 2006, sales at Freeport, ME-based L.L. Bean were $1.54 billion, up 4.6%
Credit Card Statement Stuffers: Potentially In Danger?
With the increase in paperless statements, are credit card statement stuffers in danger of being endangered as an insert media prospecting option?
How Branding Relates to Lists and Data
Branding is the relationship that a consumer develops with a product, service, and company through interactions with that company. These days everyone