WineDirect WES screen feature

WineDirect Taps Tech to Scale, Drive Order Accuracy

| Mike O'Brien

WineDirect, a leader in ecommerce and fulfillment for wine brands, was seeing its subscription business explode, requiring greater personalization on many orders. In this special report, learn how its used technology to meet the challenges of various order types and regulatory requirements, while maintaining a top-flight CX.

3P tracking cookies feature

DTCs: Effective Alternatives to 3P Cookies

| Brian Eberman

Now that 3P cookie targeting is on its way out, thanks to Apple and Google sunsetting them in 2023, brands will need new targeting and measurement strategies. DTCs need to start now to put in places alternative forms of measurement in order to restore their advertising performance and attribution capabilities. 

ecommerce website open shop sign feature

What’s Next for Ecommerce?

| Tyler Higgins

Even as consumers return to physical stores and discover newfound enthusiasm for in-person shopping, ecommerce will continue to grow. But several major aspects of doing business have changed for ecommerce brands – customer, competition and operations. To stay competitive, become attuned to what these mean.

DTC Warby Parker bus store

High-Flying DTC Brands Coming to Earth

| Mike O'Brien

Direct to consumer or DTC was hot as a firecracker a few years ago, as brands like Allbirds and Warby Parker flew high by bypassing the retail channel. Now the tide seems to be turning as several of these marquee DTC brands have stumbled. CNBC contributor Alex Kantrowitz helps us break it down in our MCM CommerceChat podcast.

Foot Locker with Nike store feature

Foot Locker Hit by Nike’s DTC Shift

| Mike O'Brien

Sports apparel retailer Foot Locker continues to be hampered in its results by the ongoing shift of major supplier Nike to a direct-to-consumer model, with Foot Locker reporting on its shifting revenue mix during its fourth quarter earnings report. The sneaker giant remains its largest supplier, but at a smaller scale.

TV advertising screen with remote feature

DTC Marketers: Find New Customers, Build for the Long Term

| Brad Murphy

TV streaming lets DTC marketers make the most of direct relationships with consumers to create more relevant ad experiences. The ability to more accurately target ads enables winning strategies such as retargeting users on desktop and mobile devices, driving higher purchase intent, awareness, traffic and conversions.

headless commerce illustration feature

Headless Ecommerce 2.0: Handling Platform, Mid-Market Issues

| Jake Loveless

Headless ecommerce is driven by developers and appeals to developers. Despite years of effort and billions of dollars, the customers (CMOs, ecommerce executives) aren’t ready to abandon their existing functional solutions. For ecommerce, two factors hold back adoption — one pertaining to the platform and one to the mid-market. 

casper sleep

Casper Goes Private, CEO Steps Down as High Flyer Sinks

| Mike O'Brien

Casper Sleep, the once high-flying DTC mattress-in-a-box company whose star descended as profits shrank despite brisk pandemic-era sales, is going private in an acquisition by Durational Capital Management for about a quarter of its $1.1 billion valuation when it went public in February 2020.

How to Snap Out of Amazon “Stockholm Syndrome”

| Jan-Christopher Nugent

Stockholm Syndrome is what happens when stressed-out captives sometimes end up copying and relating to their captors. In a similar fashion, are we seeing something like an “Amazon Stockholm Syndrome” for retailers and consumer product brands? Is Amazon, by dint of its major influence, forcing others to copy them?

3PL logo feature

MCM Top 3PLs 2022: Calling All Leading Providers

| Mike O'Brien

Now in its seventh year for 2022, Multichannel Merchant’s MCM Top 3PL listing showcases leading third-party logistics companies serving ecommerce and direct-to-customer (DTC) businesses. How does your organization measure up? We’re accepting submissions now through Nov. 5, 2021. Be recognized as a true leader in the field!