Gen Z kids on their phones can you believe it?

Gen Z Shopping Habits May Kill Off Unprepared Brands

| Mark Hook

For the past decade, brands have scrambled to serve millennials, the first internet-obsessed generation that forced them to rethink ecommerce selling strategies. Now, they are reinventing as Gen Z gears up to enter the workforce and fast becomes a formidable force in the economy. Is your ecommerce platform ready?

microservices feature

Monoliths vs. Microservices: Decision Time for Ecommerce Brands

| Derek O'Carroll

Monolithic architecture is notoriously inflexible and difficult to scale, as any business that has tried to integrate it with other tech platforms and APIs can attest. Increasingly, brands are growing tired of big bills for relatively small changes, slowdowns and crashes and other disruptions, leading many to explore the option of microservices.

BigCommerce Feedonomics feature

BigCommerce Acquires Feedonomics

| Mike O'Brien

BigCommerce added a significant piece to its arsenal by acquiring the assets of feed management tool provider Feedonomics for $145M as it does battle with Shopify to be a platform of choice for everything from SMB, mid-market and enterprises. Observers said it brings BigCommerce closer but Shopify is still in a runaway lead.

Google Shopping

Google Redesigns Its Shopping Experience

| Daniela Forte

Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.