BigCommerce added a significant piece to its arsenal by acquiring the assets of feed management tool provider Feedonomics for $145M as it does battle with Shopify to be a platform of choice for everything from SMB, mid-market and enterprises. Observers said it brings BigCommerce closer but Shopify is still in a runaway lead.
Google is making products people browse across its world more shoppable, including the ubiquitous browser, Google Images, YouTube and the redesigned Google Shopping platform, in an effort to better monetize online activity a la Instagram and Pinterest.
It is no surprise that today’s consumer culture is dominated, and even defined, by brands. Consumers use brands as a way to help define their own self-identity. See how technology can enhance both your physical and digital presence.