How are you leveraging your WMS KPIs? The answer can dictate your level of success in ecommerce and direct-to-consumer (DTC) fulfillment operations performance. The post-holiday peak period is the right time to assess your data and KPIs to help you measure performance and the bottom-line impact of process changes.
Taking advantage of a growing preference for boxless returns, FedEx is rolling out a consolidated returns program early this year aimed at providing the service for small-to-medium-sized merchants in addition to major retailers. While FedEx has a relationship with Happy Returns, it provides all the logistics for this new offering.
The rate of returns from retail purchases is expected to remain relatively flat this year compared to 2021, at 16.5%, with store and ecommerce returns roughly equal as the latter figure has improved, according to a report from the National Retail Federation and Apriss Retail.
FloorFound has expanded its nationwide recommerce network, including five facilities totaling 500,000 square feet of space and business intelligence software that helps retailers determine the best channel for maximizing resale value, plus an integration with project44’s supply chain platform.
While not ideal, ecommerce returns are an inevitable part of business. But your job is to see them as an opportunity to turn problems into positive brand experiences. And the gains from retaining a customer for life far outweigh the cost of a single refund. See them as not just an expense, but as opportunities for positive customer experiences.
Sales expectations are somewhat muted based on a welter of surveys and experts, as well as most retail earnings, but Cyber Week is still kind of a big deal, extended season and early deals notwithstanding. There are, of course, no lack of consumer jitters due to nagging inflation, with study after study indicating some degree of hesitancy.
Despite all the attention paid to skyrocketing returns, most retailers in 2022 still treat them as simply the cost of doing business instead of as a strategic focus area and opportunity for a stepped-up customer experience, and the numbers of a new report bear out that approach.
Amazon is testing a program that will require sellers who fulfill their own returns to offer UPS as a return shipping option for customers, in addition to the less expensive U.S. Postal Service they had been using exclusively. The test will run Sept. 5-Oct. 2 in order to “understand buyer behavior,” Amazon said. Naturally, sellers are not amused.
Can selfies help solve the nagging problem of apparel returns? That’s the assertion of Nosto, provider of what it calls a commerce experience platform. Of consumers surveyed in the U.S. and UK, 61% said if brands posted photos and videos online of actual shoppers wearing their products, it would cut down on the number of returns.
While consumers may be understanding of delays caused by – yup – supply chain issues, they are less forgiving when it comes to being charged for shipping. Over half of respondents to a survey from Dotcom Distribution said they get the delays, but just 25% of those respondents said it made them more tolerant of shipping costs.