Alarmed at the rising tide of BNPL debt, governments on both sides of the Atlantic are drawing up new rules to safeguard shoppers. As it stands, however, buyers unable to meet monthly payments have little in the way of support. This is where the threat of friendly fraud comes in.
From account takeover to friendly fraud, phishing, spoofing, counterfeiting, chargebacks and more, there are many ways for fraudsters to disrupt and derail ecommerce. This special report from Multichannel Merchant takes a deep dive into current fraud trends and explores solutions and steps you can take to safeguard against it.
One key reason friendly fraud is such a problem is that merchants and banks lack the capacity to distinguish between legitimate and illegitimate dispute claims. AI-based tools sending transaction data would allow for more accurate analysis of industry trends and consumer preferences, freeing up resources and reducing overhead.
It’s near impossible to keep up with the pace of change in ecommerce payment. That’s a problem, because fast-paced innovation inevitably leads to vulnerabilities. Without the right approach, revolutionary profit opportunities could fall victim to advanced ecommerce payment fraud threats. A multilayered, strategy is needed.
Fraud is nothing new to the ecommerce space. However, it gets costlier and more common every year. A recent study from Juniper Research suggests retailers will lose $130 billion over the next five years due to card-not-present fraud.