My fellow Gen Xers and I are growing older with each passing day. And aging right along with us are two of the most talked-about cohorts – millennials and Generation Z. Here is how to effectively market to both these demographics.
Connecting to the local communities before the age of Amazon and online shopping was a goal for many retailers. Times have changed and yet today’s consumers want companies to have social awareness by having a people, planet and profit approach to their retail business. Here are six reasons why companies should invest in social responsibility.
When it comes to Gen Z, brands have a loyalty problem. According to National Retail Federation, only 36% of Gen Z feel a strong connection or loyalty to a brand. Here is why Gen-Z customers can be the hardest to please and what retailers need to do to keep them coming back.