Incentives

coupon codes Fondue illustration feature

Fondue Looks to Replace Coupon Codes With Cash Back Offers

| Mike O'Brien

Fondue, an Israeli startup that just received $10.5 million in a seed round, is looking to “crush” the prevalent coupon code system and replace it with a cash back program it says is more profitable and higher converting for brands. Shoppers are given options to redeem offers as cash back, as a site credit or as a higher-value gift card.

customer loyalty illustration feature

Customer Loyalty: Overcoming 4 Key Challenges

| Michelle Wood

As prices continue to rise, more consumers are looking for the value vs. sticking with a particular brand. Clearly, many brands are facing a difficult environment. But there are still solid opportunities to be creative and maximize marketing budgets, despite demanding conditions, that will encourage and keep consumers loyal to your brand.