L.L. Bean Leaning Toward Canada
In continuing its international expansion plans, apparel, sporting gear, and home goods cataloger L.L. Bean has its sights set north of the border.
International
Live from ECMOD: N Brown’s Internet Centricity
London–N Brown Group is as traditional a catalog company as you can get. It has roughly 20 catalog titles, among them J D Williams, 50 Plus, and Simply Be, most of which target women 45-65 years old.
Live from ECMOD: Prospecting The U.K. Way
London–Although it was moderated by an American, one of the two opening sessions at the European Catalogue and Mail Order Days conference here offered a primer of sorts to multichannel marketing in the U.K.
Live from DMA06: FEDMA to Begin Research Initiatives
(Direct) San Francisco–The Federation of European Direct Marketing Association (FEDMA) is set to begin a major research initiative at the end of the year, to create an economic analysis of the impact of direct marketing on the group’s 25 member associations.
Office Depot Buys Controlling Interest in Chinese Firm
The $14.4 billion Office Depot announced Thursday that it acquired a controlling interest in AsiaEC, one of the largest dealers of office products and services in China
Canada Post to Launch Look Book
The catalog division of Toronto-based Canada Post is launching the Look Book, a catalog of catalogs from U.S. and Canadian merchants.
British invasion
The British are coming or at least, their catalogs are. About a decade after several U.S. catalogers including Lands’ End, Peruvian Connection, and Talbots
A Look at the London DM Fair
Nearly 7,500 direct marketers from 53 countries gathered in London May 9-11 for the International Direct Marketing Fair (IDMF) and Internet World show. For the first time, the two shows were presented concurrently at Earls Court Exhibition Center.
Mexico’s Liverpool launches U.S. site
Mexico City-based department store giant Liverpool, which last year reaped an estimated $3 billion in sales, in March unveiled an online catalog that
Canada Post frees up online borders
With only 32 million people roughly one-tenth the population of the United States dispersed over a vast area, Canada hasn’t been considered a must enter