Tips for Taking on the Goliaths

| MCM staff

Fears that supersellers such as Wal-Mart and Amazon.com, with their mammoth buying power and nearly impossible to beat prices, will make smaller marketers

ACC: The Highlight Reel

| Sherry Chiger

As I write this, I’m still catching my breath from the 20th Annual Catalog Conference. If you were there as well, you know what a hectic, jam-packed three

Abacus Launches in Japan

| MCM staff

Co-op database compiler Abacus on June 30 launched Abacus KK, a wholly owned subsidiary that has launched operations in Japan. The new unit begins with

Annual Income Up at Blair

| MCM staff

Though annual sales at apparel and home goods cataloger Blair Corp. (Amex: BL) declined 2%, the venerable marketer posted a whopping 105% bottom-line

All Boomers Are Not Alike

| MCM staff

Americans 40 years old and up account for 43% of the U.S. population. More important to you as marketers, they account for 73% of all direct marketing

All for One, and One for All

| Sherry Chiger

We must all hang together, or assuredly we shall all hang separately. Benjamin Franklin, upon signing the Declaration of Independence Joining clubs, organizations,