Yankee Candle Sees Crosschannel Customers
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Mcommerce
Mastering Mobile Email Part 2: Crosschannel Integration
Mastering the art of the mobile email, whether it’s done on a tablet or a smartphone, can be tricky since there are so many distractions such as social media sites, text messages, and phone calls, that might compete with your message. So, how can you make sure your email stands out? It all comes down to crosschannel optimization.
Mastering Mobile Email: Template and Design
When it comes to mobile email optimization, it’s much more than just making sure your message fits a certain pixel size. There is a method to the madness; it’s about content, layout, design and overall message visibility. If you’re not mastering your email messages, you could be missing out on connecting with a very large percentage of your customers.
Kmart Launches Pay in Store Option for Shoppers
In an integrated retailing first, Shop Your Way members and customers now have more payment choices with Kmart’s nationwide launch of Pay in Store.
Great SMS Campaigns Start With Action Analytics
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.
Study Finds 16% of U.S. Consumers Have Used Mobile to Shop
While retailers are focusing more on the mobile shopper, new research has found that only 16% of American consumers have used their mobile device to shop compared to 50% in China, 48% in Singapore, and 42% in India.
5 Marketing Game Changers to Include in Your Strategy
Rules of engagement are no longer defined by the company doing the engaging. They have to conform to frequently changing terms of service.
The Secret Fix for Mobile App Customer Retention
The first step in fixing the mobile app retention problem is acknowledging the situation and understanding why it exists. Few, if any apps are perfect on day one, but the rush to bring an app to market, and an inability to know precisely how audiences will respond, both put pressure on companies to launch apps whether they are ready or not.
NRF Projects Father’s Day Spending Increase
Father’s Day is just around the corner and consumers are planning to spend a little more on dad this year, according to a press release by the National Retail Federation. In a spending survey conducted by BIGInsight, the average person will spend $119.84 on Father’s Day gifts this year.
7 Tech Tips for Highly Accessible Sites
There are 7 key aspects to any accessibility initiative which an organization should abide by in order to develop a user, screen reader and web-crawler friendly site.