Metrics – Multichannel Merchant

Full-Funnel Optimization: Cultivating Success

August 10, 2021 | Mark Aronoff

Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This perspective, called full funnel optimization, is essential to maximizing your business’s revenue.

How (& Why) Retailers Can Do Big Data in the Cloud

April 20, 2018 | Prat Moghe

Cloud computing changed everything for retailers. From brick-and-mortar enterprises to web-only storefronts, the cloud has had a major impact on business, technology and the bottom line.

How Data Science is Driving Customer Satisfaction

February 22, 2017 | Sujay Kar

The ecommerce space is going through a major transformation where one-to-one marketing and personalization are driving innovations through technologies like machine learning. Here are five ways data science can help drive customer satisfaction.

Get Ready for Holiday Ecommerce with Google Analytics

November 18, 2016 | Pam Castricone

For companies that sell through multiple channels, data is crucial for planning and executing marketing campaigns, especially during the holiday season. Here are two key areas to focus on as retailers head into the holiday season.

New Model, New Metrics: Subscription Metrics Defined

August 25, 2016 | Andrea Bailiff-Gush

Using subscription metrics changes how you see customer data. Metrics are no longer simply about conversion rates or one-time transactions. Using subscription metrics means that your finance team transforms from mere cost accountants to true business value architects.

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Why Data Silos are No Laughing Matter

April 5, 2016 | Lindsay Conwell

Data silos are no laughing matter, and can potentially create a domino effect where all parts of the business are so isolated that attempting to rationalize them is simply impossible. Here’s why connected data with an action-prescribing solution will empower teams to arrive at the right conclusion, optimizing their week and allowing the enterprise to take action faster, thus realizing higher profits.

Week in Review: Amazon As Expected Buys Into Air Freight

March 10, 2016 | MCM Staff

Ending months of speculation, Amazon says it has leased 20 Boeing 767 cargo jets from Air Transport Services Group Inc., while taking a 20% stake in the Ohio company. This gives Amazon a significant boost in its air freight capacity, as much as 15%, and signals to the major carriers it is eager to control more of its logistics destiny.

3 Steps to Successful Data Convergence

December 28, 2015 | Roberto Ugo

A data convergence system that analyzes both online and offline data is your best bet for building an omnichannel presence because it enables you to create an engaging, hassle-free customer experience. Let’s look more closely at how to use data convergence in an omnichannel strategy.

Week in Review: Is Black Friday’s Demise Over Exaggerated?

November 20, 2015 | MCM Staff

Is this the last-ever year Black Friday, or is the end of America’s biggest shopping day nothing but speculation? Click here and find out how the role of Black Friday is changing, and other news that shaped the week.

Week in Review: Sears Goes Back to the Future

October 24, 2015 | MCM Staff

Sears has introduced “Meet With An Expert,” this free service that improves the home appliance shopping experience by connecting online shoppers with knowledgeable associates in store. It seems fitting that Sears made this announcement on October 21, 2015, which was “Back to the Future Day.”

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