Show Me The Data: What Are You Teaching Your Customers?
Want to boost your quarterly sales and help your margin? Give your customers a special offer. But wait until you
Metrics
Frederick’s: Personas Can Help Lift House File Response Rates
Most of us know that Frederick
Not so many March mailings
The weak U.S. economy has seen catalogers tightening their belts, and now it appears they have changed their mailing habits. Numbers reported by Catalog
Why Matchback Allocation Can be More Miss Than Hit
A customer gets your catalog in the mail, goes online to research products further, and then goes to the store to make the purchase. So who gets credit for the sale, and why? Read some tips on matchback allocation from a few speakers at ACCM
Add-a-Name Works for Brookstone
If you could mail one more book into a postal zone, and you have a prospect who may be the right target, and the process is going to save you money at the post office, would you go for it? Of course you would. See how it’s working for Brookstone, and how the gadgets merchant is benefiting
Pros and Cons of Renting Names Through Databases
Are you looking beyond traditional list rental, and considering a trip to the databases? There’s a few things
Beyond Catalogs: Other Direct Mail Methods to Try
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why
Average Is Not Good Enough
You think you know your customers? Let
Database Marketing in Tough Times
Economic downturns are tough on everyone. But database marketers usually survive quite handily. How?
A Hot Segmentation Tool: The Channel Slicer
There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in