AND NOW FOR SOMETHING DIFFERENT
If you’re a niche marketer looking for prospects, sometimes you just don’t know where to turn. Big lists and mass media aren’t a viable option. They’re
Metrics
Fear FACTA
This isn’t a new law. The Fair and Accurate Credit Transactions Act, or FACTA, was passed by Congress in 2003 in an effort to combat identity theft. It
Oh, behave!
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers
Catalog mailings do December dip
After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service
LISTINGS
New lists Green Organic Consumer E-mail This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products.
Are Super Bowl ads a score for Salesgenie.com?
Editor’s note: InfoUSA’s Salesgenie.com division took some heat in the media for its less-than-politically correct, low-budget-looking cartoon ads that
Enough Intuition: Base Your Channel Strategy on Analysis
It sounded so great. Catalogs would disappear as we headed for a paperless utopian society. Well, it hasn
Data Mining: A Strategic Plan
There is great advice out there about the how-to of data mining. But there is precious little about the why-do. Just what can mailers do to improve their strategic grasp?
Surprise Your Most Loyal Customers
How much is a loyal customer worth? Most multichannel sellers have a small group of extremely loyal customers who buy year in and year out, or come back annually making substantial purchases. Yet they are often treated no differently than the balance of the house list.