How to Increase Value in Credit Card Transaction Data
Nearly one in three consumer purchases in the U.S. is made with a payment card
Metrics
The Hunt for E-mail Relevance
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers
Oh, No: It’s Those Dwindling Keycode Collection Rates
1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what
No Sweat: The Benefits of Triggered E-mail
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages
Data? B-to-B Mailers Have It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The range of database applications in B-to-B is as broad and creative as
B-to-B marketing itself.
Making Sense of the Coming Parcel Rate Hikes
The 2008 parcel rate increases will, collectively, be the largest in recent memory. Matching United Parcel Service
Data? They’ve Got It
When it comes to database use, you might think business-to-business marketers trail their consumer counterparts. Well, think again.
The Hot New Medium: Postcards
Forget e-mail. Forget the Web. It
Testing for Profit Fatigue
How many times should you mail your buyer file? Here