LISTINGS
New lists National Arbor Day Foundation Give-a-Tree Donors This list of greeting-card buyers had trees planted in national forests in honor of card recipients.
Metrics
Children’s market growing up
From birth through their early teens, kids need a lot of stuff. The children’s catalog market includes clothing, home decor, toys, art supplies, educational
Listing forward
Is the list business dead? Or, to put it more politely, is it still serving the needs of multichannel merchants? Some list firms have added modeling services.
Reform a reality for next rate hike
It’s official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied
15 Tips to Combat Parcel Rate Increases
All the parcel carriers will complete their 2008 pricing announcements in the next few weeks. Given the size of the increases announced so far, multichannel companies need to look at all options open to them and develop short and long-term strategies to reduce the impact.
Model Behavior
Want to drive higher responses and find a wealth of viable prospects in your database?
You’ll have to brave a bit of math. That is, you must segment your file and apply predictive models to it. And that’s a complex task. Above all, you have to know what models can and can’t do.
Alternatives to the List Rental Market
Brokers have learned to live with co-op databases, and a few list firms have started their own. But some merchants are going straight to Abacus or NextAction.
The Hidden Gold: Ship-tos and Giftees
Want to tap into some overlooked names? Try the ship-tos and giftees on your house file. They will respond better than requestors and on a par with your older buyers.
But don
Lazy PR People, or Improper E-mail Appends?
Sometimes I groan when a press release comes across my inbox. But I’m not about to go all Chris Anderson on the public relations people who send me things of no relevance to Multichannel Merchant or Chief Marketer.