Going postal, again
Sometimes I think if I hear or read one more thing about this year’s postal rate hike, I’m going to scream. You must be getting pretty tired of it, too
Sometimes I think if I hear or read one more thing about this year’s postal rate hike, I’m going to scream. You must be getting pretty tired of it, too
Looking to test magazine subscriber lists? Jim Coogan of Catalog Marketing Economics has a tip: if you test the direct mail sold and direct-to-publisher selects, better results will come.
In trying to sense of the inconsistent, sometimes misleading bounce data received from the ISPs, you should approach bounce management like you would any other database challenge.
Many businesses sign up for the Do-Not-Call list, which protects consumers from telemarketers. But business mailers can mail companies on the DNC list. Should you? Dun and Bradstreet’s Andrew Kapochunas thinks so
Alexandra Singer of Lenser says even the smallest mailers should seriously consider the benefits of an additional drop. For most catalogers, recency is a huge predictor of propensity to buy.
Speaking earlier this month at MeritDirect’s business mailer’s co-op, Singleton listed the following 10 common mistakes that potentially lead to ineffective promotions:
You’re not using your data effectively if it doesn
Futurist Don Libey sees signs of an economic slowdown in the second half, but he advises catalogers to maintain circulation habits.
Multichannel retailers operating in the business-to-business space are all too familiar with the inherent flaws of applying a simple name-and-address matching logic when conducting response matchbacks.
Dennis Bissig last week left list firm Millard-Mokrynski Group, less than a month after parent company infoUSA announced that it would merge Millard Group with Mokrynskidirect.