Metrics
Live from NEMOA: Using Multichannel Forensics to Analyze Your Customer Database
Kevin Hillstrom, president of Seattle-based consultancy Mine That Data said he uses a process called multichannel forensics to make better sense of how customers interact with products, brands, and channels. There are two components of the analytical study that the marketer must understand; annual repurchase rates and migration patterns.
Live from NEMOA: Examine Your Contact Strategies
Cambridge, MA
Reviewing Best Practices to Cope with the Rate Hike
At the New England Mail Order Association (NEMOA) spring conference last week in Cambridge, MA, the biggest out-of-session discussion was how to mitigate the effect of the U.S. Postal Service’s upcoming rate increase.
Can You Trust Your Test Results?
Direct marketing is all about the numbers. Whether it is response rate, lifetime value, square-inch analysis, or any other metric you can dream of calculating, we all rely on measurability to give our businesses the advantage they need to succeed.
Live from NEMOA: Washington Still Needs to Understand Rate Increase Impact
Cambridge, MA–Even if the catalog industry cannot avoid the U.S. Postal Service’s rate increase, which could be as high as 40% for some catalogers come May 14, New England Mail Order Association members said the industry cannot afford to take its foot off the gas pedal
Live from NEMOA: Talk of Postal Hikes Kicks Off Conference
Cambridge, MA–The New England Mail Order Association (NEMOA) spring conference is usually a relaxed, happy event. This year, though, the conference opened on a serious tone, as attendees discussed ways to mitigate the postal rate hikes
Postal Board Approves Majority of Rates for May 14 Implementation
The U.S. Postal Service Board of Governors (BOG) approved on March 19 the majority of the recommendations issued by the Postal Regulatory Commission (PRC) regarding the pending rate case.
Wilhelm: Compliance Will Fend Off Regulation
It’s the same message the Direct Marketing Association has often delivered to its List and Database Council membership, but one Markus Wilhelm says bears repeating.
If mailers do not comply with the DMA’s mailing guidelines, the industry will face further regulation.
Amazon Thinking Outside The Box With Inserts
Amazon.com says it is thinking outside the box, both figuratively and literally, when it comes to insert media.
The Seattle-based online behemoth said it has added insert opportunities such as on-the-box advertising as an option for marketers willing to ride along with Amazon, which ships about 80 million packages a year in the U.S.