Can Joining a Co-op Database Actually Hurt Response and Loyalty?
We recently set out to quantify the impact on one of our client
Metrics
Postal Rate Crisis: What You Need to Do
Industry associations are urging their members to fax the U.S. Postal Service
USPS Rate Case: Time for Last-Ditch Appeals
As you no doubt know from MULTICHANNEL MERCHANT’s ongoing coverage and Webinars, the pending postal rate case is expected to be approved
List and Data Strategies: Tips for Capturing More Data
The Internet has led to new ways of obtaining marketing data about customers, but old-school methods still work well too. In fact, best practices in capturing information usually require using a combination of strategies to maximize completeness and recency of data, says Scott Cone, vice president/client leader of Lanham, MD-based database marketing company Merkle. Here’s advice from experts on how to effectively gather information and flesh out the data you have.
Market Snapshot: Office-Supplies Buyers? We Got That
Office-supplies catalogs don’t mail just to offices anymore. With the growth of home businesses, merchants of office furniture, toner, software, paper,
Catalog Tracker: Last-Minute Surge in Volume
Catalog Tracker has finally logged in the last of the consumer catalogs received for 2006 no small task, given that the service of Greenwich, CT-based
PRC Issues Recommendations on the Postal Rate Case
On Feb. 26 the Postal Regulatory Commission (PRC) issued its recommendations on the rate case filed by the U.S. Postal Service last May.
Build and Nurture Your Opt-in House Prospect List
Building a database of business prospects that have opted in to hear more about your product, company, or industry provides a group of people that are most likely to convert into customers.
Quick Tip: Reusing Co-op Names
If you have specific co-op database models that consistently perform well above your prospecting breakeven threshold, consider reusing unique names from those models in your next drop if your circulation plan calls for additional prospects.
USPS Gets Moving with Move Update Revisions
Postmaster General John Potter announced that the U.S. Postal Service plans to revise the agency