Postal reform bill passes at last
In the waning hours of the 109th Congress and after 11 years of failed attempts legislators passed a historic postal reform bill just before 4 a.m. on
Metrics
CLEANING UP
With a postal rate increase on the horizon, you might expect catalogers to be agonizing over their mailing plans and slashing circulation. But so far,
Epsilon to Acquire Abacus
Epsilon, a business unit of Alliance Data Systems Corp., reached an agreement to purchase Lafayette, CO-based co-op database services provider Abacus, a division of DoubleClick, Inc., in an $435 million cash deal that is expected to close in the first quarter of 2007.
President Bush Signs Postal Reform Bill
It’s official: On Dec. 20, President Bush signed H.R. 6407, the Postal Reform and Accountability Act, into law.
The Customer-Data Diet: Smaller Portions Can Yield Greater Satisfaction
How do you know when you have had too much data lately? By and large, we have come to believe that more is better
Don’t Be Shy About Making Conversational Marketing
Selling products and services through multiple channels offers a number of touch points where you can gather information from customers or potential customers
Abacus Indicator: Ready, Set, Spike
According to the Abacus 2006 Multichannel Annual Trend Report, the fourth-quarter holiday season continues to see the greatest growth across all channels
Follow the Leads: Finding the Right Data Provider
An on-demand data prospect database can boost the success rates of lead generation campaigns and help marketers find their target customers. But selecting the right on-demand lead generation solution can be difficult.
Honey, Who Shrunk Our List?
A clear measure of success in online marketing is the growth of a retailer
Postal Reform to Bring Delivery Standards and Performance Measurement
A provision of the postal reform bill passed by Congress overnight Dec. 9 calls for delivery standards and performance measurement to be extended to large mailers.