To recap: We have covered three of the five steps to optimize your data: data aggregation (getting your data together), data augmentation (filling in the gaps in your data), and data processing (making your data useful).
The next step in the process is data analysis, or making your data meaningful
When searching for leads for selling your products or services, you want to find those companies who have a problem for which you have the solution. How do you go about finding those companies and how do you find the level of contacts you need from within the companies? Here are seven strategies:
Merrimack, NH-based gifts and gadgets merchandiser Brookstone says it will save “seven figures” a year by turning to the co-ops in lieu of traditional list brokers and managers.
Many are predicting the 2006 holiday season will be the busiest yet. Whether they set foot in the store, or click the mouse a few times, customers will be buying in droves
In a marketplace with so many choices, it is essential for you to do everything possible to make it easy for your customers to do business with you. Any difficulty or obstacle that hinders or frustrates them may make them run away from you without you ever having a chance to
Mailers often struggle with calculating how frequently they can profitably mail their buyer file and what frequency optimizes profitability. The following calculation is based on comparing two mailing frequencies.
According to some industry estimates, in three years, nearly half of all catalog sales will be made using your website. This isn
Business buyers are embracing the Web, according to a survey by Abacus. The company’s 2006 Business-to-Business Industry Insights Report found that 40% of b-to-b sales occurred via the Web in 2005, up from 34.5% in 2004, a 16% increase year over year.
San Francisco
(Direct) San Francisco–Data security may be dead in Congress this year, but the Federal Trade Commission is on the case, and that could mean trouble for lax companies.