Segmenting and Tracking by Source Code
Source codes teach us almost everything we need to know about catalog circulation.
Metrics
Multichannel Campaigns: Making Your Data Useful
Data Processing, or making your data useful. In this stage, your data are effectively transferred and standardized. Not surprisingly, this stage often involves the most time and effort.
Holiday Circulation Numbers On the Rise
‘Tis the season for increasing catalog circulations, according to catalogers and list companies interviewed by MULTICHANNEL MERCHANT for its November 2006 issue.
Building a targeted e-mail list
Growing an e-mail database isn’t a simple task for multichannel merchants. In fact, in its annual e-mail list growth survey, Atlanta-based e-mail services
Preparing for the Postal Rate Hike
Any impending postal rate increase has catalogers scrambling for ways to minimize the financial hit, from reducing page counts and printing on lighter
Ay Carrumba! Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform, according to Jerry Cerasale, senior vice president of government affairs for the Direct Marketing Association in Washington.
Eleventh-Hour Debate Over Parcel Rates Could Kill Postal Reform
As the House and the Senate mull the merits of enacting postal reform, it appears that 11th-hour lobbying efforts brought by private-sector package delivery firms over parcel rates could threaten postal reform,
Making Catalog Requests Your Most Profitable Prospecting Method
Using two-step catalog requests for customer prospecting is a long-established strategy. But the model is changing rapidly with the influx of Web catalog requests.
Custom Prospect Database Solutions: Business Process Changes
How consumer prospect databases require us to change how we think about and execute
o list rental agreements
o the list use approval process
o strategic analyses
o what we learn from the strategic analyses.
Insert Media: Potentially Rewarding but “Not for the Faint of Heart”
Are insert media for everyone? Executives from Littleton Coin Co. told attendees of a DMA Insert Media Council luncheon in New York last week that prospecting via insert media can lead to blood, sweat, and tears, but if done correctly, it can also lead to larger house files.