Multichannel marketing is helping catalogers and direct marketers augment their house files. But quantity is not better than quality, direct marketers have learned, when mailing to their in-house lists. And the same goes for e-mail lists, especially when consumers can sign up to be on your lists just because they are interested in an offer that doesn’t necessarily target them.
Speaking in Arlington, TX, at a conference of business mailers on Sept. 20, Postmaster General Jack Potter, said that he expects the new postal rates to take effect on May 6, 2007.
Recently I asked several contact center managers, “How prepared are your agents to handle the job immediately following initial training?
According to the Abacus 2006 Multichannel Trend Report, the majority of direct sales captured in 2005 continued to take place via traditional “mail order” (phone/mail/fax), with 51% of households ordering through traditional channels.
Using advanced data hygiene to correct bad addresses and suppress undeliverable ones isn
To profitably grow a business, you need to invest the right amount in prospecting. But what is that right amount? It varies by company based on several factors including sales goals, profitability targets, short- and long-term strategic plans, and how customer lifetime value (LTV) compares with acquisition costs.
Some thoughts and reflections on insert marketing
As we look into the future of loyalty-marketing innovation, three major
trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics.
In a letter sent to every member of the House of Representatives and the Senate, the Arlington, VA-based Mailers Council has asked Congress to oppose any legislation that would prevent the U.S. Postal Service from closing outdated and inefficient mail-processing facilities
Most b-to-b marketers appear to spend 90%-95% of their budget on image, awareness, and sales lead generation programs, and only 5%-10% on database marketing. I think this budgeting approach is dead wrong.