When customers think about brands that give back, they may immediately think of TOMS, whose mission is to give a pair of shoes to children in need in over 70 countries with every pair sold. Today several other brands have followed TOMS’ lead in their own efforts to give back.
Known as the largest generation in U.S. history, Millennials are changing the retail shopping game. Here is an inside look at the Millennial shopper and how to market to them.
It is safe to say that the millennial demographic is probably the hottest market segment today. Accounting for about 80 million consumers, millennials have a spending power of $1.4 trillion a year, representing 30% of U.S. retail sales. Here is a deep dive look at how you should market to your millennial shopper.
Mobile shopping continues to be on the rise. So it comes as no surprise that brands and retailers continue to invest more and more into this shopping channel. Here are four tips to meet your customer’s mobile shopping expectations.