How to Market to Your Millennial Shopper

Content Manager

It is safe to say that the Millennial demographic is probably the hottest demographic today, accounting for about 80 million consumers, with a spending power of $1.4 trillion a year that will account for 30% of the U.S. retail sales.

This is why it is imperative to know how to sell to this demographic wherever they are – on their mobile devices.  This is a demographic that is consistently tethered to social media and email, so it is important that brands are standing out among the noise.

Check out this article by Chief Marketer which takes a deeper look at who this demographic is and what it means for marketers.

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