DSW Looks to Expand as a Lifestyle Brand for Customers

| Mike O'Brien

DSW has been seeing success in expanding into new product lines that encompass the lifestyle of its mostly female shoppers, CEO Roger Rawlins told attendees at ShopTalk. Here is how the shoe company is creating an emotional connection with its customers.

Study Finds Disconnect Between What Retailers Offer and What Consumers Expect

| Daniela Forte

There’s a disconnect between what retailers offer customers and what they want in terms of new technologies in the shopping experience, according to a study by Oracle + Netsuite, The Retail Doctor and Wakefield Research. The global study of 1,200 consumers and 400 retail executives across the U.S., UK and Australia found the disconnect spans retail, social media, personalization and the use of advanced technologies such as chatbots, AI and VR.

Millennials Wish You Would Send These 5 Promotions Over the Holidays

| Michael Osborne

As reported by the National Retail Federation, more than 174 million Americans headed in-store and online to shop during Cyber Week 2017. In that five-day period, millennials spent on average $419 per shopper, more than any other generation. Here is what millennials wish you promoted to them during the holiday season.

6 Considerations on Millennials in Your Ecommerce Fulfillment Workforce

| Brian Barry

Ecommerce fulfillment managers often grumble about the difficulty of hiring and managing millennials. For sure, they view life and work through a different lens. As a result, many businesses have struggled to find the best ways to integrate them into their culture. Here are 6 considerations to weigh when faced with these challenges.

Loyalty and the Rise of Gen Z

| Allison Novak

By 2020, Gen Z is projected to account for 40% of all consumers in the U.S. at a population of 84.7 million. Here is what you need to know about this demographic of shoppers and what it could mean for your business.

Back-to-School and College Spending Expected to Reach $82.8 Billion

| Daniela Forte

Total back-to-school spending for children in K-12 and college combined is projected to reach $82.8 billion this year, down from $83.6 billion in 2017, according to the National Retail Federation’s annual survey, which was conducted with research partner Prosper Insights & Analytics. Here are the results from the survey and what it means for the back-to-school shopping season.

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