Machine Learning, Crowdsourcing Speed Up Online Surveys

| Rastislav Ivanic

Online surveys provide valuable insights into everything from product design and packaging to consumer buying habits. But today’s research platforms often impose a tradeoff between speed and simplicity and the richness of actionable insights. A combination of machine learning and crowdsourcing concepts is solving this problem.

Your Most Important Business Success Metric – Customer Loyalty

| Chad Storlie

Business is besieged with metrics. Return on Investment (ROI), website visits, website return visits, shopping cart abandonment rates, and average customer spend are all important, but customer loyalty might be the best metric to evaluate the success of a business. Here is how to maintain customer loyalty for your business.