Nike

The Sneaker Wars are Coming to the Subscription Economy

| Tien Tzuo

Nike recently launched its Nike Adventure Club, a sneaker subscription service for kids aged two through 10. The company says it’s using the service to test out the subscription market before expanding it to runners and other athletes who need to replace their shoes frequently.

Nike Revamps Its Loyalty Program

| Daniela Forte

Nike customers using the Nike Plus mobile app are not only loyal but are big spenders, laying down 40% more than other customers, leading it to test some extra perks. Here are some of the perks Nike customers benefit from.