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Amazon Effect Still a Major Driver in DTC, Ecommerce Operations
The Amazon effect is still having a major impact on DTC and ecommerce operations and fulfillment, judging by the results of the MCM Outlook Survey 2016. This impact is seen in the increasing frequency of same-day and next-day delivery offerings – and providers – as well as the growth in omnichannel operations, now seen as table stakes by many retailers. Find out more about the survey results and how they reflect industry trends.