When we consider the unpredictability of the last couple of years, overstocks seem a forgivable choice. Retailers who understandably erred on the side of overstocks during the pandemic are now stuck with a mountain of goods they can’t shift. One thing’s for certain: spreadsheets and outdated technology won’t solve the problem.
Following the “clicks-to-bricks” trend that has seen pure-plays like Brandless, Warby Parker, Amazon and Bonobos open physical locations, home goods seller Wayfair will open its first store this fall in a mall in Natick, MA, offering a curated selection of items for sale.
Treat me like the unique person I am. Be there when I need you. Tell me what you stand for. Is this a wish list from an online dating profile… or what consumers expect of today’s retailers? Here is a short list of rules retailers can use to build their customer relationships.
You will want to generate engagements with your content strategy. This is why you will want to know some lucrative content strategies. Making your information stand out from the rest is extremely important.