Overall holiday retail sales are expected to increase between 4.5% to 5% this holiday season, according to Deloitte’s annual forecast, passing $1.1 trillion in sales from November through January. Deloitte predicts ecommerce sales will increase 14%-18% during this period to between $144 and $149 billion.
Children might be at the beaches and just beginning summer camp, but back-to-school pundits are busy, with Deloitte predicting total spend of $27.8 billion, up slightly from $27.6 billion last year, for an average of $519 per U.S. household.
Walmart launched a new in-store app for its associates that allows customers to place online orders and pay for them in the store, either by cash, check option, credit card or Walmart Pay.
The world of ecommerce is constantly changing, and online marketers need to make sure that they’re prepared for big industry shifts in 2018. Here is how retailers can adapt to these shifts in 2018.