Shopify is a great choice for smaller merchants looking to boost online sales as ecommerce booms. However, many of them tend to overlook the necessity of SEO optimization. While we’ve all heard how important this is, it still remains a voodoo-like mystery to some. Here are some benefits of a well-executed Shopfy SEO strategy.
Instead of examining their funnel from a sales or marketing-focused perspective, marketing and sales need to work together to examine how both of their activities contribute to conversions. This perspective, called full funnel optimization, is essential to maximizing your business’s revenue.
Competition for customers’ online attention increases steadily, and consumers are getting pickier. It has become crucial to test, monitor and optimize websites and mobile applications to ensure they are top quality. Here are five top application and ecommerce site testing trend predictions for 2017.
While consumers are still winding down summer vacations and gearing up for back to school, those in the retail business know preparations for the holiday shopping season have already started. Here are seven tips to prepare your ecommerce site and other digital properties for the holiday shopping season.
There are several ways to sell cross-border. In this infographic by PayPal, several of its merchants provided their own professional tips that will make the process of selling cross-border an easy one.
The bar for online ecommerce sites continues to rise, a result of growing demand amongst consumers for better, faster, more intuitive websites. See what this means for ecommerce retailers.
Pet owners are an expanding segment of the population in the United States. Personalizing creative for a large variety of consumers is neither impossible nor cost-prohibitive. Here’s why it takes a two-pronged approach that combines good targeting with dynamic creative tools.
Customer acquisition via email marketing has magnified since 2009. According to Custora’s report “E-Commerce Customer Acquisition Snapshot” the channel grew from 0.88% of customers acquired in 2009 to 6.84% in 2013.
TigerDirect.com, an online seller of consumer electronics has chosen to use SiteSpect, a provider of non-intrusive optimization solutions as its multivariate testing and targeting provider, SiteSpect announced in a press release.
If you’re not testing your top trafficked site pages, you’re losing competitive advantage, revenue optimization, and sizeable UX gains. One loss is enough to dishearten you; a loss in all three drives proverbial nails into your ecommerce coffin. Here are some lessons I’ve learned from recent testing from 700,000+ visitors across dozens of landing pages.