Are You Customer Obsessed? Putting Customers at the Heart of Your Business

| Daniela Forte

Putting customers at the heart of everything you do is vital to business success, requiring customer obsession driven by insights and engagement to create a virtuous cycle. In the latest MCM CommerceChat podcast, Ross Kramer, CEO of email marketing automation company Listrak, talks about customer obsession based on its research conducted with Forrester in late 2018.

Motivating the Dynamic Shopper Along Their Path to Purchase

| Julie Poast

Engaging (or even reaching) the constantly-connected, multi-tasking consumer is not an easy feat. It’s even harder to understand the impact your advertising and marketing efforts have on moving this dynamic shopper toward purchase. Here is how this type of shopper goes through the path to purchase.

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