Whether its through innovative product design, collaboration with athletes or unique ads and marketing strategies, Nike embodies excellence in the overall customer experience. Here is how one of the most popular athletic brands leverages personalization across all channels in the customer experience.
Given rapid changes in ecommerce and growing expectations of always-on consumers, it’s no surprise that the sector is a hotbed of retail innovation, technology and investment. And a lot of it was on display at this year’s Shop.org conference in Las Vegas. Here’s a sampling of the new tech that was on display in the Innovation Lab.