Retail
Live from NRF: Tween’s IT Evolution
New York
When All You Know is an E-mail Address…
With a large and active e-commerce marketing lists
Resolving the Disconnect Between Catalogers and Web Merchants
There seems to be a disconnect between traditional catalog circulation managers and Web marketers. Multichannel merchants need to understand the gap between the two disciplines to maximize the potential of traditional catalogs and of the web.
Use Database Marketing to Drive Store Sales
Database marketing is the most cost-effective way to conduct targeted marketing and drive store sales, especially for niche businesses.
Starbucks Reinforces Brand by Helping Customers Do Good
(Chief Marketer) Sure, as usual, this year Starbucks changed its coffee cup color to red to signal the start of the holiday season. But it went beyond cups this year
And They’re Off: Black Friday Sales Strong
Most retailers are no doubt hoping that Black Friday will be indicative of the holiday shopping season overall. According to research firm ShopperTrak RTC, retail sales this past Friday were up 6%
Guitar Center Buys The Woodwind & the Brasswind
The $365.1 million direct division of Westlake Village, CA-based Guitar Center
Lowe’s Debuts Catalog
Home improvement retailer Lowe’s has mailed its first-ever catalog. The Mooresville, NC-based company is using the book to help introduce its Home Accents line
Last Call for Pre-Black Friday Predictions
The day after Thanksgiving may not really be the busiest retail day of the holiday season (more on that in a minute), but the Monday and Tuesday before Thanksgiving are undoubtedly the busiest days for press releases regarding retail during the holiday season.