Email, Loyalty Programs Must Work in Tandem

| Daniela Forte

While retailers can take full advantage of their marketing plan through email and loyalty programs, both must work seamlessly across touch points or they run the risk of disappointing customers. See why email and loyalty programs are important for your marketing plan.


Making Some Noise with your Email Campaign

| Patrick Tripp

There’s a whole school of thought out there that suggests bigger is always better, and by batching and blasting massive amounts of emails to anyone with an inbox, higher sales numbers would eventually be posted on the books.