Customer Retention: 7 Ways to Keep Your Customers

| Geoff Wolf

As we all know, it is imperative to stop consumers and get their attention before we can influence their behavior patterns. The good news is that for customer retention, you have a real advantage with your customers

Retailers Plan to Up Digital Spend in 2012

| MCM staff

Retailers plan to spend marketing dollars on paid search, email and SEO in 2012, but will increase their investments in emerging channels such as mobile, social media and data analytics, according to a survey of 110 retailers conducted by the e-tailing group for email platform provider Bronto Software.

Video: When Should the Retargeting Efforts Start?

| MCM staff

When is the right time to retarget a shopper who’s left items in his or her shopping cart or was simply just browsing your ecommerce site? Tom Burg, director of product marketing and advertising decision solutions for Akamai Technologies, explains in this video taken last month at IRCE in San Diego that retargeting is not a “one size fits all” merchant strategy.

Gender-based Retargeting Works for Karmaloop

| MCM staff

Gender-based ads are two times more effective than gender neutral ads at driving traffic back to online streetwear retailer Karmaloop’s ecommerce site, according to a test conducted by retargeting firm MediaForge. What’s more, MediaForge found out that that men were much more likely to return to the site to purchase than women.

MCM Live Kicks Off May 3

| MCM staff

The program for this live, two-day event (May 3-4 in New York City) was developed by the editors of Multichannel Merchant magazine. Content is focused on creative thinking and sharing ideas to drive multichannel selling success.

Deciphering Web Data

| MCM staff

You are sitting on a pile of incredibly useful data. You just don’t know it yet. But if you’re tracking results on your paid search campaign, online display