Fortia Group is pursing a vacant corner of the brand aggregator market, launching a new financing syndicate that gives entrepreneurs who have exited their ecommerce business an opportunity to invest in aggregators and reap the rewards of their growth.
Shippo, a provider of shipping software, has created an API integration with major ecommerce platform company Shopify, making its tools natively available to millions of Shopify merchants, a process that is being accelerated by a major investment from Shopify. Much of the initial focus is on expanding in European markets.
Microsoft is reportedly building its own ecommerce store-building platform that would compete with Shopify, according to ZDNet which reported Microsoft is responding to requests from its customers, particularly larger ones.