Yankee Candle Sees Crosschannel Customers
Consumers of Yankee Candle are using multiple devices when they are considering purchasing a product.
Technology
Teens Ask For Gadgets As They Head Back-to-School
Teenagers are headed back-to-school tech savvy and ready to go, after a recent back-to-school survey found that teenagers are focused on gadgets such as smartphones, laptops and tablets.
Closing The Multichannel Data Gap at the POS
Even though a decade has past since most retailers became multichannel, the majority still don’t have a good way to track customers across channels. One of the biggest problems is the offline “data hole.” Where online transactions require customers to identify themselves, the same is not true offline.
Prepping Your Site for the Holiday Season
Merchants today need to be focused on the user experience and the digital relationship with the merchant. In this video, Smartbear’s Ken Godskind discusses what merchants need to do to prepare their ecommerce sites for the 2013 holiday season.
Responsive Design: Friend or Foe?
As smartphones and tablets catch up to the desktop as a popular shopping device for consumers, more and more retailers are revamping their marketing strategies and ecommerce websites to include responsive design. But is that a good thing?
Netsuite Sees 35% Increase in Second Quarter
NetSuite Inc. announced its second quarter financial results which show a 35% increase over the same period in the prior year. Cash flows from operations were $15.6 million in the second quarter of 2013, up from $15.2 million in the same period in the prior year.
8 Tips for Creating a Solid Returns Policy
While most merchants would prefer to not think about their returns policy, it’s imperative for every ecommerce company to have one. Not only is it good business, but it will also help customers trust your brand and the products that you sell. Here are eight tips designed to get you to master the art of the refund policy.
Great SMS Campaigns Start With Action Analytics
SMS campaigns, as we’ve seen from some mobile campaigns, can work very effectively as long as marketers get it right. And by get it right, I mean measuring message effectiveness through action analytics techniques.
Why Omnichannel Fulfillment Matters
Shopping habits, shopping devices, and shopping locations are interchangeable in the customer’s eyes, which is why it’s more important than ever for merchants to offer a wide variety of omnichannel fulfillment options, according to Bill Toney, senior vice president, Omnichannel Solutions at VendorNet.
7 Tips for Selecting Your Next Ecommerce Platform
With so many choices available, how do you decide which ecommerce platform best suits your company’s needs?