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Amazon Program Lets Retailers Offer Prime Delivery

| Mike O'Brien

Amazon is taking another step to build its ecommerce fulfillment domination by allowing its 200 million-plus Prime members to purchase products from other retailers, who will be charged fees to offer Prime-like services like free two-day and next-day delivery.

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Walmart Offers Discount to New Sellers

| Mike O'Brien

In an effort to lure in more third-party sellers as it battles Amazon’s dominant marketplace, Walmart is offering new sellers a 50% discount on commissions for 90 days, while also extending savings on Walmart’s version of FBA to new signups. Discount are available to new merchants who sign up by May 31 and start selling by June 30.

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Most Ecommerce Marketplaces Will Fail, Here’s Why

| Alexander Graf

Too often, ecommerce marketplaces are looked at like a new feature, such as adding search capability. Thus, the marketplace project is not set up to overtake the main business, but pitched as a 12-24-month project to so many vendors.. The perspective is inside out. It’s rarely done outside in, from a customer-first point of view.

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Marketplaces: Lessons Learned from Retailers Who’ve Been There

| Jim Stirewalt

Marketplaces are no longer just for deep-pocket companies. With headless commerce and API-driven marketplaces, and platforms like Salesforce, Adobe and Shopify, retailers looking to layer in a marketplace to sell 1P/3P products have never had it easier. Hear from two who made it happen, and what the journey looked like.

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Creating the Ultimate Amazon Marketing Strategy

| Esteban Muñoz

Marketing is always changing, and it’s hard to keep up with trends. Amazon understands this pretty well, but the ecommerce giant’s phenomenal growth means new challenges for sellers on its 3P marketplace. But help is on the way! Here’s how to set up the ultimate Amazon marketing strategy to stand out from the crowd.

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Amazon to Help Process Complaints on Defective 3P Products

| Mike O'Brien

Amazon is providing a new avenue for consumers who receive defective products sold by third parties that cause personal or property damage: Amazon itself will help facilitate the claim process, but the seller remains liable for any damages. Starting Sept. 1, Amazon’s policy calls for consumers to contact Amazon directly to file the claim.

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Unybrands Raises $300M to Scale Amazon Brands Pursuit

| Mike O'Brien

Unybrands, a Miami-based aggregator of successful brands both on and off Amazon, has raised another $300 million to pursue its manifest destiny of acquiring 20 companies in 2021, building out its platform and doubling headcount to 50. Unybrands CEO Ulrich Kratz said the company is tracking ahead of its acquisition goal.

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Prime Day Hits Record of $11B Over Two Days

| Mike O'Brien

Prime Day 2021 is in the books with a record $11 billion in sales, according to Adobe’s Digital Economy Index, up 6.1% from $10.4 billion in 2020, when the event was held in October, but was not a winner for retailers not named Amazon, based on data from SalesForce. Wall Street wasn’t impressed with flat growth over the 2020 event.

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Relaxing of Amazon FBA Storage Rules, Explained

| Mike O'Brien

Amazon has revoked the 200-unit limit for new FBA sellers and changed how it assesses sellers’ storage limits. New sellers can start with 500-1,000 units depending on their storage type. It also now subject all sellers to new restock limits. Eytan Wiener, CEO of Getida and a former Amazon power seller, helps us break down the changes.