As a bored, locked-down country lurched from trend to trend, retailers scrambled to cover demand. It’s no surprise ecommerce marketplaces thrived, connecting customers with 3P sellers to outperform even the strong growth of ecommerce as a whole. Their diversity gives them resilience during periods of complex change.
Amazon announced it plans to cancel its Early Reviewer program as of April 25, and won’t be taking any new applications as of April 10, as it has found other programs more effective in generating customer reviews, upsetting sellers who had found success with it. Experts however saw Amazon Vine as a superior review generator.
Thrasio, the most successful practitioner of the Amazon rollup model by creating economies of scale and supercharging growth, has raised $500 million, pushing it over the $1B mark in less than two years. It plans to pursue bigger targets, expand product development and go into other channels and international markets.
Amazon has had a problem with “brushing” on its 3P marketplace, where unscrupulous sellers boost star rankings by loading up listings with irrelevant, bogus reviews. What is Amazon doing to counteract this practice? How widespread of a problem? Chris McCabe, a former investigation specialist at Amazon, helps us understand.
With Prime Day hitting Oct. 13-14, the unofficial kickoff of a very different holiday season, sellers are geared up to take advantage of the massive shopping event, but the proximity to other mega events from Thanksgiving on may lead shoppers and sellers to choose one or the other vs. both. Still Prime Day 2020 is expected to break records.
Amazon is warning ecommerce shippers using Fulfillment By Amazon (FBA) that late shipments to an FBA facility on the part of their carrier could result in suspension of their FBA shipping privileges, even if the shippers themselves aren’t responsible for the delays. The new policy went into effect on Aug. 25, 2020.
Third-party sellers sold on average more than 6,500 products per minute on Amazon Marketplace in the past year, with over 450,000 sellers utilizing Fulfilled By Amazon (FBA). In recent months, however, FBA has been placing restrictions due to pandemic volumes. One option is using Merchant Fulfilled Network (MFN); here’s how it works.
Moving forward, one thing is certain: Marketplace facilitator laws will continue to evolve. We’re already seeing some changes in the U.S., with Louisiana going after high-volume 3P sellers during COVID-19. But states are also going to great lengths to pursue lodging and communications platforms and even food delivery services.
Brands are challenged with finding a way forward even when traditional DTC models threaten to crack—and thinking outside the box to find the post-coronavirus formula for success. Fortunately, DTC doesn’t just mean selling on your own site. Here are some of the strong benefits of adding marketplaces to your DTC channel mix.