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User generated content

How To Mount the Most Successful Holiday Campaigns on Social Media Platforms

November 30, 2015 | Ruth Arber

eMarketer estimates that US holiday retail sales in November and December 2015 will increase 5.7% year-over-year to $885.7 billion, with e-commerce accounting for 9.0%. Mobile will contribute to this growth … Continue Reading →

5 Reasons You Need to Follow Tim Parry on Twitter

November 17, 2015 | MCM Staff

Mike O’Brien isn’t the only Multichannel Merchant editor you need to follow on Twitter, no sir. We definitely think you should also follow our Managing Editor, Tim Parry, too!

5 Reasons You Must Follow Mike O’Brien on Twitter

November 12, 2015 | MCM Staff

These days our Senior Editor Mike O’Brien is plenty busy doing many things for Multichannel Merchant so we thought we would give him a little shoutout by asking all of you, our readers to start following him on Twitter.

holiday shopping, peak holiday season, holiday shipping, holiday shipping peak, ecommerce orders

Friending Facebook for Holiday Success: 5 Tips for Winning

October 28, 2015 | Margot da Cunha

It’s that time of year when your Instagram feed becomes cluttered with apple picking poses, and your office turns into a feeding frenzy of Halloween candy. It’s also time to start prepping for the holiday season. Here are five tips to win friending Facebook holiday success.

Will 2015 Be the Most Social Shopping Season Yet?

October 26, 2015 | Toni Box

Over the past several weeks, the biggest social networks have shared some major announcements that are certainly piquing the interest of retailers ahead of this holiday season.

Retailers React on Twitter to #FacebookDown

September 28, 2015 | Daniela Forte

For the second time in less than a week, Facebook went down. People immediately went to the next best social media platform – Twitter. Retailers contributed to the #FacebookDown Twitter fun with their own funny meme or found a way to market to customers.

How Instagram Images Enrich the Email Experience

September 4, 2015 | Daniela Forte

Social media is an active channel for marketers, in fact, 76% of emails today contain a social media button, while only 14% of emails contain social images. See how marketers can better leverage Instagram images for their brand.

5 Trends that Will Make or Break This Holiday Season

August 18, 2015 | Meera Murthy

With the sun shining and current heat wave, it’s hard to believe it, but it’s time to start planning for the winter holidays. See what the top five trends are this holiday season.

How Ballard Designs Drives Sales and Rewards Loyal Fans

August 3, 2015 | Daniela Forte

There are millions of people visiting social media sites every day, but many businesses are still struggling with how to capture these interactions and use them to drive more personalized marketing. See how Ballard Designs saw digital marketing success using social media.

Consumers Were Not Impressed With Amazon’s Prime Day

July 16, 2015 | Tim Parry

Wednesday turned out to be a Prime Day for Amazon… to hold a garage sale. That was pretty much the sentiment of Amazon shoppers who turned to social media and voiced their frustration about Prime Day. But Amazon did claim Prime Day was a success.

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