Gelb Music Sees Success with Ecommerce Focus
Gelb Music of Redwood City, CA has seen great success in a tough business environment by doubling down on its ecommerce and digital marketing efforts.
User generated content
Moorea Seal Turns Instagram into a Revenue Source
While Pinterest continues to be the brand’s top source of referral traffic and revenue, the designer is now finding that Instagram is important for future growth. See how Moorea Seal benefits from using Instagram.
5 Tips to Turn Followers into Buyers
Merchants today are all in some way using social media to leverage their brand and products, whether it’s through Facebook, Pinterest or Instagram, social media is becoming an emerging channel. Here are five tips to turn followers into buyers.
The 2015 Video Marketing Cheat Sheet
With 7 billion videos watched on Facebook and YouTube each year, the message is clear that customers want video. See why video is an important marketing strategy and how to make it beneficial for your business.
How to Use the Power of Images to Market your Brand
Small to medium sized businesses (SMEs) fighting for attention on the internet first must be seen in order to be heard; and good quality imagery can tell a brands story with one glance. Here are some tips on how you become more visual with your brand.
Moosejaw Mountaineering Sees Pinterest Success
Moosejaw Mountaineering CEO Eoin Comerford talks about how Pinterest is the social media platform of choice in terms of better reach to customers. See what else he has to say about about Pinterest and other social media platforms.
TOMS Launches #WITHOUTSHOES Campaign
This past weekend a friend told me shoe brand TOMS was asking people to grab a camera, take a picture of their bare feet and post it to Instagram using the hashtag #withoutshoes.
Z Gallerie Creates Social Buzz with Its Catalog
Home furnisher Z Gallerie found an innovative way to marry its catalog with user-generated content on social media. See what they did and how it worked for their catalog and social channels.
Bow & Drape Creates Awareness through Social Media
Just before the holiday season, I came across a brand on Instagram called Bow & Drape. I had never heard of the brand, nor did I know what they made.
Facebook Launches New Product Ads
Facebook announced the launch of new product ads that allow retailers to promote multiple products of their entire product catalog, across all devices customers use.