It is no longer enough for a brand to simply be present across channels. Companies must incentivize action and engage their audiences seamlessly and consistently across every medium—mobile, social, in-store, online, etc. See how brands can engage with audiences across the channels.
Several U.S. retail brands have generated a lot of buzz on social media. Victoria’s Secret took the top spot on social media. See what other retail brands also generated buzz on social.
If you want to be a successful marketer, you need to adopt an effective social listening strategy that allows you to communicate with your customers on their preferred channels, in ways that are timely and driven by both interest and convenience.
Folke Lemaitre, founder and CEO of Engagor, a real-time customer engagement, social media, monitoring analytics platform, shared with Multichannel Merchant five ways brands can win at social this holiday season.
Paid search has generated 19% year-over-year spend growth and 22% revenue growth and all-time high click-through rate, according to an infographic by Kenshoo.
Amazon plans to develop its own software that will enable companies to place targeted online ads that tap the power of Amazon’s vast store of buyer data, according to the Wall Street Journal.
Retailers that have taken the dip into international waters should now begin thinking about the use of social media on the global scale.
Nearly 8 out of 10 respondents to the MCM Outlook 2014 said they use social media to engage in conversations with followers. Of that group, 7 out of 10 said they measure social success by the number of followers and fans.
Pinterest is growing, Twitter’s popularity rose and Facebook continues to be the most popular social media platform for retailers in 2014.
A recent study by Forrester Consulting commissioned by Conversocial, identified three stages of social customer service maturity.