Exclusive Pinterest Campaign Proves Successful for Neiman Marcus
Neiman Marcus recently saw its Pinterest account increase by more than 3,000 followers and web engagement increase by 32% after it launched an exclusive product interest campaign.
User generated content
A 5-step Guide to Winning with Marketplaces
Marketplaces like Amazon and eBay have become a major channel for e-commerce. Here’s a step-by-step guide to launch your marketplace presence.
I Am the Unusual Millennial
I consider myself the unusual millennial. Last week, I read the article, “Millennials’ Behavior Is Good, Bad and Ugly for Retail” by Steve Wellen and couldn’t help but realize how my own shopping habits were so different than what he reported in the article.
Social Media: The Final Stamp of Approval for Purchase Decisions
More and more consumers are turning to social content when it comes to their purchase decisions, according to an infographic by Offerpop.
Genuine Facebook Fans Drive Profit for Fabness
Fabness is using ShopSocially to convert its website visitors into genuine Facebook fans. Here’s why they are converting at a rate of 33.28%, resulting in positive social media ROI.
Pinterest Rapidly Becoming a Marketer-Friendly Haven for Product Videos
Will we soon see the day when marketers get more excited about placing their product videos on Pinterest than on Facebook?
Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets
Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.
It’s Customer Experience, Not Customer Service, at Moosejaw
As the associate project manager at Moosejaw Mountaineering, Jerry Hoopfer prides himself on the fact that his staff has an unwavering ability to take ownership of customer contact. Hoopfer took some time to get candid about customer service, social media, and who, in his opinion, is mastering the customer service space right now in this Q&A with Multichannel Merchant.
Reach Facebook Users with New Autoplay Video
Facebook’s autoplay feature is a boon to marketers who are trying to attract more eyeballs and generate more sharing on Facebook. It’s a relatively low-key way of delivering video about products or brands without causing users to be annoyed by an “intrusive” video popping up unexpectedly (and noisily) on a webpage they’re reading.
RibbedTee.com Founder Opens Up on Shipping Preferences
Mike Schwarz, founder of RibbedTee.com, took the time to get candid with Multichannel Merchant about his own personal shopping habits, his shipping preferences, and what merchant he admires right now, and some other things you may not know about him.