Surveying the software landscape

| Curt Barry

Multichannel merchants shopping for direct and retail systems have long complained that there were few choices in terms of vendors and their offerings.

From OMS to IPR

| Jeff Morris

As the direct marketing industry has evolved into multichannel selling, its system requirements have evolved as well, says systems guru Ernie Schell.

An Operations Rebel with a Cause

| Jeff Morris

If you’re going to give advice on breaking the rules of fulfillment, it helps to be intimately familiar with those rules to be one of the people who helped

What’s Your Telemarketing Game Plan for Sept. 1?

| Mark Friedman

The Federal Trade Commission (FTC) last year adopted an amended Telemarketer Sales Rule (TSR) citing consumer protection against unwanted marketing communications. As of Dec. 1, 2008, prerecorded sales calls must provide an easy opt-out feature.