Search is a self-targeted channel, and enables consumers to raise their hand and ask for information. But some merchants have found it difficult to integrate search into a more traditional branding program built on demographics or other targeting, where messages are typically pushed to the consumer.
Multichannel merchants typically have to have their holiday season staff in place before the fall. How do they do it? We asked Phoenix-based Fairytale
Lifetime Brands, a marketer/distributor of consumer home products, is taking over its own fulfillment with the opening of a new distribution center. The
Given that the fourth quarter is the busiest time for most merchants, how well they prepare for the big season is crucial to success. Jennifer Melzer,
Brand is a promise kept, according to John Greening, an associate professor of integrated marketing communications at Northwestern, and a former ad exec
Borders is breaking away from online giant Amazon.com. During a session at National Retail Federation’s annual conference last month, Borders vice president
You can’t blame merchants for being reluctant to take risks going into this past holiday season, and few did. Now many are paying for it with reports
No doubt about it, 2008 will be a challenging year for business. With the Fed forecasting inflation rising between 1.7% and 1.9% in 2008 while GDP grows at a sluggish 1.8-2.5%, companies will need to be tightening their belts and looking for ways to make a profit anyway they can.
For gift catalogers, the holiday season is the busiest time of the year in the distribution center. We decided to check in with some mailers to see how their operations fared for the final months of 2007. Tim Little, vice president of operations for Oshkosh, WI-based gifts and housewares merchant Miles Kimball spoke with MULTICHANNEL MERCHANT
Many retailers fell well short of holiday sales plans that were fairly conservative to begin with. What does that mean? Challenges from 2007 are extending into this year during the final phase of the product life cycle: markdown and liquidation of unsold merchandise.