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Post By Daniela Forte

Rue La La Sees 10% Lift in Conversion with Tag Management  Mar 19, 2014 11:46 AM By Daniela Forte

Invitation only online merchant Rue La La re-engaged its inactive customers, increased conversions and built a strategic cross-channel data capabilities when it began working with Bright Tag, a tag management system company.

Fresh Pair Combats Technology Challenge with Adaptive Navigation  Mar 17, 2014 4:42 PM By Daniela Forte

Fresh Pair is in the process of replacing its static, one-size-fits-all navigation with an adaptive navigation solution by Compare Metrics.

Drive Online and In-store Sales with Cross-Chain Fulfillment  Mar 17, 2014 1:47 PM By Daniela Forte

The key to success is not just technology, but accurate inventory allocation, intelligent order routing, in-store operations execution, and change management.

Express Plans to Capitalize on Ecommerce Growth  Mar 17, 2014 11:28 AM By Daniela Forte

To support the growth in 2014, there are plans in place for a variety of website enhancements as well as enhancements to the mobile platform.

New Zealand a Hot Market for U.S.-based Retailers  Mar 12, 2014 5:16 PM By Daniela Forte

Jon MacDonald, CEO of New Zealand marketplace, Trade Me, is urging U.S. retailers to consider the move into cross-border trade in New Zealand, a move he says is the perfect test market, according to a press release.

What You Missed at eTail West 2014  Mar 12, 2014 1:04 PM By Daniela Forte

If the unusually cold tempuratures wasn’t the topic of conversation at eTail West in San Antonio last week, mobile was. It was the talk among several sessions throughout the conference in some capacity or another. Utilizing mobile and offering a personalized experience across channels for customers was a priority among many.

Why Incentive Programs Help Increase Upselling in the Contact Center  Mar 12, 2014 9:09 AM By Daniela Forte

The contact center staff needs to be trained and coached on how to collect and use valuable data from customers to encourage the purchases of additional products and services. Learn ways to successfully upsell in the contact center.

The State of Mobile In the U.S.  Mar 11, 2014 1:05 PM By Daniela Forte

Mobile usage among consumers has grown in recent months, this infographic by Usablenet, demonstrates how much mobile internet usage is changing the landscape of how consumers are interacting with brands on the web.

Infographic: The State of Mobile in the U.S.  Mar 11, 2014 12:56 PM By Daniela Forte

Alex and Ani CTO Talks Social Media, Superheroes, and Trumpets  Mar 11, 2014 11:03 AM By Daniela Forte

Joe Lezon, chief technology officer at Alex and Ani, spoke openly about how social media helps the brand engage with consumers, playing the trumpet for 30 years and his aspirations of wanting to be a veterinarian.

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