Ken Magill

The religion of relevancy

| Ken Magill

Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,

Great expectations

| Ken Magill

Attention online merchants: Your customers’ patience for technical foul-ups getting in the way of their purchases is wearing dangerously thin.

The reason: As e-commerce site experiences continue to improve, customer expectations improve right along with them.

New dogs learn old tricks

| Ken Magill

One of the most telling examples of how far e-commerce has evolved in the past decade happened this summer at the eTail 2007 conference in Washington.