What “Pulp Fiction” Can Teach CMOs About Customer Experience

| Scott Horn

“Say digital – say it again – I dare you!” It’s not enough for businesses to simply embrace digital for customer service. To drive true digital ROI, they must deliver interactions that actually anticipate and understand customer needs. Here are some ways to go beyond just saying “digital” to creating true cross-channel engagement.

5 Holiday Tips for Consistent Omnichannel Customer Service

| Kevon Hills

This holiday season, retailers that can deliver a consistent service experience across every channel will not only strengthen customer loyalty but also ensure their business is realizing every opportunity to increase sales. Implementing these 6 tips will help ensure you can achieve these goals.

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Retailers Personalize the Cross-Channel Approach This Holiday Season

| Daniela Forte

With the official beginning of the holiday season upon us, the heads of two retail companies discussed what they’re doing to provide their customers with a personalized, cross-channel approach. Here is what they had to say about the holiday season and what it will mean for each of their companies.

3 Strategies to Better Serve Millennial Shoppers

| Ed Chater

Serving your millennial customers isn’t always easy as this generation uses multiple devices during their online routine, and their expectations are high. Here are three strategies to better serve millennials no matter which device or channel they use.

10 Steps to Holiday 2016 Success

| Daniela Forte

With the holiday season in full swing and consumers shopping, merchants need to be ready to meet their needs and rising expectations. Here are 10 steps they can take to help ensure success this holiday season.

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4 Ways E-Retailers Can Stand Out This Holiday Season

| Gil Don

This holiday season it is imperative to make sure that you are not only providing an exceptional experience to your customers, but that you are standing out among your competitors. Here are four ways e-retailers can distinguish themselves and stay ahead this holiday season.